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OUR Story

Source for Training was founded in 1992 by Nancy Rogers and Paul Gordon to help institutions establish high-performance, sustainable processes throughout their admissions departments. Our solutions have led to better customer service, innovation, and increased enrollment.


For nearly three decades, we have earned a reputation for our commitment to deliver ethical and effective growth strategies. We are continuously evolving as a company and working with our clients to drive real results across critical dimensions. 

Our Purpose

Student success is at the forefront of everything we do. We work hard every day to build trust, develop new ideas, and solve important problems. Our goal is to help students thrive and institutions grow.

Our Vision

When students win, institutions win. The Source is transforming the way prospective students find, learn, and enroll into programs. We work with ambitious institutions who want to define and change the future, not hide from it.


Our Values

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Years of Service

Years of Combined Experience

Network of Partners

Trained Admissions Personnel



Optimized From Day One 

We measure our success by the success of our clients. Whether you are looking for help with one service or the full spectrum of services, we customize capabilities that complement and support your institution's goals. We identify opportunities in enrollment funnel processes with in-depth, innovative strategies using the latest social trends. Our extensive experience in Higher Ed gives us a one-of-a-kind perspective to help set new standards of excellence.

Trusted by Some Awesome Clients

Roger Becker

“Nancy Rogers and Source for Training are the ultimate admissions training pros in the business. Nancy has helped many of my clients achieve unparalleled admissions success, improving conversions over many years. If you want proven success strategies and an unwavering commitment to your success, you should talk to Nancy.”

Basil Katsamakis

“I have known Nancy Rogers and Paul Gordon since 1994. They came in and revamped our admissions process resulting in over a 20% increase in starts. I highly recommend the Source for Training for any college looking for a boost in starts.”

Elora Wooldrige

"Whether you’re an Admissions Manager or Admissions Representative these courses will revamp your way of thinking and inspire you to become more! The source for training shows how attitude, compassion, & value can take you to new levels in your career.

Dr. Joe Pace

"Nancy Rogers is a legend in her training field. She and Paul Gordon conduct excellent trainings nationwide and their clients always get great results!"


Since 1992

  • 29 years as a trusted education partner

  • We're obsessed with your results

  • A seamless extension of your institution

  • Compliance-driven approaches

  • Customized growth solutions to fit any size or budget

  • Improve conversions, lower costs

Work With Us

Our people set us apart and create unmatched value for our clients. We are passionate about what we do because we help change lives every day. With a focus on integrity, trust, diversity, and performance, we strive to curate a unique culture that inspires collaboration among team members. We understand that success consists of many ingredients – professional growth, work-life balance, flexibility to raise a family, pursuing an advanced degree, or traveling the world. We take pride in our talent and developing professionals to bring leadership thinking and results. All employees are treated equitably, and every team member needs to have a strong work ethic that matches their sense of humor!

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