Our Story

Source for Training was founded in 1992 by Nancy Rogers and Paul Gordon to help institutions establish high-performance, sustainable processes throughout their admissions departments. Our solutions have led to better customer service, innovation, and increased enrollment.

For three decades, we have earned a reputation for our commitment to deliver ethical and effective growth strategies. We are continuously evolving and working with our clients to drive real results across critical dimensions.

We empower institutions to graduate students who change the world!

Sunset Over Manhattan

Our Purpose

Student success is at the forefront of everything we do. We work hard every day to build trust, develop new ideas, and solve important problems. Our goal is to help students thrive and institutions grow.

Our Vision

When students win, institutions win. The Source transforms the way prospective students find, learn, and enroll into programs. We work with ambitious institutions who want to define and change the future, not hide from it.

Our Core Values

We practice what we preach

Integrity

Respect

Community

Performance

Innovation

We create value in all directions.

The post-digital age shows no signs of slowing down, and the need for rapid business transformation has never been greater. We partner with clients to capture their strongest opportunities and tackle their most significant challenges. 

We help you embrace innovation.

Institutions that embrace innovation can keep up with the pace and reinvent themselves. New technologies and new ways of doing business are emerging all the time. Working with us causes change to become the most dynamic, powerful source of progress you have.

Meet Our Leadership

We want to be your admissions experts

Growing Customer Expectations
Since 1992

  • 30 years as a trusted education partner

  • We're obsessed with your results

  • A seamless extension of your institution

  • Compliance-driven approaches

  • Customized growth solutions to fit any size or budget

  • Improve conversions, lower costs

Roger Becker

“Nancy Rogers and Source for Training are the ultimate admissions training pros in the business. Nancy has helped many of my clients achieve unparalleled admissions success, improving conversions over many years. If you want proven success strategies and an unwavering commitment to your success, you should talk to Nancy.”

Elora Wooldrige

"Whether you’re an Admissions Manager or Admissions Representative these courses will revamp your way of thinking and inspire you to become more! The source for training shows how attitude, compassion, & value can take you to new levels in your career."

Basil Katsamakis

“I have known Nancy Rogers and Paul Gordon since 1994. They came in and revamped our admissions process resulting in over a 20% increase in starts. I highly recommend the Source for Training for any college looking for a boost in starts.”

Testimonials