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Colleagues at Work

Strategic Planning

Strategic Planning ​unlocks proven techniques from the Source for Training knowledgebase to meet and exceed your goals.

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Click a funnel "layer" (e.g., Marketing & Outreach) or
"vertical" (e.g., Enrollment Partnership) to learn more.

If you feel that your admissions department is stuck, or you’ve tried to make improvements and can’t seem to find solutions that stick, then you should consider Strategic Planning. Our experienced team conducts thorough discovery across each layer of the admissions funnel and identifies your pain points. Then, we share a detailed report that identifies the gaps and inadequacies with current processes (e.g., cross-department links), technology (e.g., lead tracking), and people (e.g., training). The detailed report also includes the steps that we recommend you take to minimize or eliminate gaps and strengthen competencies. If you’re concerned that you lack the bandwidth to implement recommendations, then our Strategic Planning can involve an implementation phase as well.

  • Data, Analytics, & Insights
    Our attribution system allows for the most effective optimization of these campaigns with systems that see and react to actual performance metrics across channels. This optimization enables our clients and us to recognize the true, comprehensive student journey.
  • High School Diploma
    An affordable, Middle-States-accredited, online platform enables students to earn a high school diploma while also earning credits towards their college careers.​
  • Integrated Marketing
    Move at the speed of your customers. The key driver of sustainable growth is the relevant, personalized experience you create for your audience. Marketing personalization means reaching the right customer with the right message through the right channel. As our industry evolves, we help our clients identify, develop, and implement comprehensive marketing strategies to enhance performance.​​
  • Mystery Shopping
    Making the most of every inquiry you receive is critical, and cost-per-start affects your bottom line. We evaluate the effectiveness of telephone conversations between your Admissions Representatives and prospective students and provide a strategy to improve your conversion metrics.​
  • Outreach Services
    Our knowledgeable outreach associates contact and schedule appointments on your team’s behalf; these services include strategic calling campaigns for new leads, older leads, and non-applicant ISIRs.​
  • Pay-Per-Click
    Our focus is on more than just leads; it's on finding new students to attend your school. We optimize keyword bidding, ad copy, and landing pages to get the lowest cost-per-lead possible. We analyze keywords against your start data to determine which keywords generate the lowest cost-per-start.​
  • Pay-Per-Inquiry
    The key to improving your Pay-Per-Lead performance is finding leads with greater intent of enrolling and paying less for them. We can help you with this. Managing campaigns effectively is highly detail-oriented, time-consuming work. We leverage your data to determine the optimal price for every lead source and not rely on the "market rate.“ We focus on your cost-per-start –we will always focus on new students, not leads, because we know leads do not generate revenue. We all know most PPL leads will never convert, so why are you returning so few of them? We can establish processes to maximize your returns and achieve a lower cost-per-start.
  • Search Engine Optimization
    Search Engine Optimization is the science of gaining the highest visibility for your website in organic search results. Effective SEO achieves higher rankings, increases qualified leads, and generates more students. We help your site to rank above your competitors' so that you can attract the most students.
  • Social Media
    Your students are on Social Media all day. They’re watching YouTube and on Facebook, Instagram, and review sites. The key is reaching them in a way that connects them to your school. Our social media experts have years of experience managing social networks, including Facebook, Google+, LinkedIn, YouTube, and Instagram. Your Social Media campaign will integrate with your website SEO and content strategy. We devise strategies that help you captivate prospective students.
  • Speed2Lead
    Speed is an essential ingredient for outperformance, and conversion rates directly correlate with response times. Our software routes RFI web forms into immediate inbound calls. Manage your incoming requests with a standardized intake process that is robust yet flexible and compatible with any infrastructure. Ask us about a free 30-day trial. Enhance your online lead generation tactics with a sophisticated call-handling system designed for faster response times and higher conversion rates. Fuel your funnel with student-centric technology and automatically connect with prospects in seconds.
  • Traditional Media
    Our team has produced award-winning creative and negotiated media for the largest schools in the country. We never stop fighting for the best results. In addition to schools, our buyers have bought for national and international brands such as Toyota, Disney, HBO, Visa International, Microsoft, and Coors Brewing Company – to name a few. We leverage this experience and combine it with Direct Response buying tactics to ensure success for your campaign.
  • Website Development
    When we design your website, we pay close attention to every detail with the end result in mind, more leads. We do this without compromising your brand. Your website is your window to the world. We build mobile-responsive, high-converting, easy-to-find websites that motivate prospective students to contact you. You want as many potential students to visit your site and spend as much time as possible. The way your website looks, feels, and functions make students decide whether to contact your school.

Do you create goals that you expect to exceed?

Does your team know their conversion rates?

Does your team have clear accountability to meet their daily goals?

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When you think about Strategic Planning, think Admissions Consulting. Clients who are wasting time and money, experience duplicative workloads, lack time to plan properly, or simply don't know what to try next are candidates for Strategic Planning. Our Strategic Planning offerings are designed to help you uncover root issues; optimize processes, technology, and people; and ultimately boost enrollment.

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