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Our Services

How we work with our clients:

  • Whether you are looking for help with one service or the full spectrum of services, we customize capabilities that complement and support your institution's goals.

  • We identify opportunities in enrollment funnel processes with in-depth, innovative strategies using the latest social trends.

  • Our extensive experience in Higher Ed gives us a one-of-a-kind perspective to help set new standards of excellence.


Introduction to The Funnel

  • If you’re in the higher education industry, then you’re likely familiar with the complex nature of admissions.
    At the end of the day, educational institutions look to enrollment as a key score of success. Admissions departments must constantly adapt to keep an edge over the competition.

  • We view the student journey through the lens of an admissions funnel that follows the student journey
    from their first impression to graduation.

Fuel Your Funnel with The Source

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Click a funnel "layer" (e.g., Marketing & Outreach) or
"vertical" (e.g., Enrollment Partnership) to learn more.

The student journey can be separated into four distinct phases, each of which represents a layer of the admissions funnel:​

  • Marketing & Outreach is the lifeblood of educational institutions. This layer of the admissions funnel encompasses the first interactions with a prospective student and brings them along their journey from visitor to lead.​

  • Lead Conversion is the second step of the admissions funnel, where leads commit to educational institutions.​

  • Admissions Services is the layer of the admissions funnel where enrollments become starts.​

  • Retention is the step of the funnel that encompasses turning enrollments into starts, starts into students who stay, and those students into graduates and successful alumni.​

When layer-specific solutions are not the right approach, we offer cross-layer solutions to help transform admissions departments:​

  • Strategic Planning ​unlocks proven techniques from the Source for Training knowledgebase to meet and exceed goals.​

  • MySource Academy is a robust, self-paced digital learning platform with proprietary Source for Training modules designed to ensure your team’s longevity and give you an edge over the competition.​

  • Enrollment Partnership is the Source for Training’s comprehensive approach for when piecing together tools and solutions does not suffice, and a new perspective is required to transform admissions departments to deliver breakthrough, sustainable growth. ​

  • Data, Analytics, & Insights
    Our attribution system allows for the most effective optimization of these campaigns with systems that see and react to actual performance metrics across channels. This optimization enables our clients and us to recognize the true, comprehensive student journey.
  • High School Diploma
    An affordable, Middle-States-accredited, online platform enables students to earn a high school diploma while also earning credits towards their college careers.​
  • Integrated Marketing
    Move at the speed of your customers. The key driver of sustainable growth is the relevant, personalized experience you create for your audience. Marketing personalization means reaching the right customer with the right message through the right channel. As our industry evolves, we help our clients identify, develop, and implement comprehensive marketing strategies to enhance performance.​​
  • Mystery Shopping
    Making the most of every inquiry you receive is critical, and cost-per-start affects your bottom line. We evaluate the effectiveness of telephone conversations between your Admissions Representatives and prospective students and provide a strategy to improve your conversion metrics.​
  • Outreach Services
    Our knowledgeable outreach associates contact and schedule appointments on your team’s behalf; these services include strategic calling campaigns for new leads, older leads, and non-applicant ISIRs.​
  • Pay-Per-Click
    Our focus is on more than just leads; it's on finding new students to attend your school. We optimize keyword bidding, ad copy, and landing pages to get the lowest cost-per-lead possible. We analyze keywords against your start data to determine which keywords generate the lowest cost-per-start.​
  • Pay-Per-Inquiry
    The key to improving your Pay-Per-Lead performance is finding leads with greater intent of enrolling and paying less for them. We can help you with this. Managing campaigns effectively is highly detail-oriented, time-consuming work. We leverage your data to determine the optimal price for every lead source and not rely on the "market rate.“ We focus on your cost-per-start –we will always focus on new students, not leads, because we know leads do not generate revenue. We all know most PPL leads will never convert, so why are you returning so few of them? We can establish processes to maximize your returns and achieve a lower cost-per-start.
  • Search Engine Optimization
    Search Engine Optimization is the science of gaining the highest visibility for your website in organic search results. Effective SEO achieves higher rankings, increases qualified leads, and generates more students. We help your site to rank above your competitors' so that you can attract the most students.
  • Social Media
    Your students are on Social Media all day. They’re watching YouTube and on Facebook, Instagram, and review sites. The key is reaching them in a way that connects them to your school. Our social media experts have years of experience managing social networks, including Facebook, Google+, LinkedIn, YouTube, and Instagram. Your Social Media campaign will integrate with your website SEO and content strategy. We devise strategies that help you captivate prospective students.
  • Speed2Lead
    Speed is an essential ingredient for outperformance, and conversion rates directly correlate with response times. Our software routes RFI web forms into immediate inbound calls. Manage your incoming requests with a standardized intake process that is robust yet flexible and compatible with any infrastructure. Ask us about a free 30-day trial. Enhance your online lead generation tactics with a sophisticated call-handling system designed for faster response times and higher conversion rates. Fuel your funnel with student-centric technology and automatically connect with prospects in seconds.
  • Traditional Media
    Our team has produced award-winning creative and negotiated media for the largest schools in the country. We never stop fighting for the best results. In addition to schools, our buyers have bought for national and international brands such as Toyota, Disney, HBO, Visa International, Microsoft, and Coors Brewing Company – to name a few. We leverage this experience and combine it with Direct Response buying tactics to ensure success for your campaign.
  • Website Development
    When we design your website, we pay close attention to every detail with the end result in mind, more leads. We do this without compromising your brand. Your website is your window to the world. We build mobile-responsive, high-converting, easy-to-find websites that motivate prospective students to contact you. You want as many potential students to visit your site and spend as much time as possible. The way your website looks, feels, and functions make students decide whether to contact your school.
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