
Our Services
How we work with our clients:
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Whether you are looking for help with one service or the full spectrum of services, we customize capabilities that complement and support your institution's goals.
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We identify opportunities in enrollment funnel processes with in-depth, innovative strategies using the latest social trends.
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Our extensive experience in Higher Ed gives us a one-of-a-kind perspective to help set new standards of excellence.
Introduction to The Funnel
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If you’re in the higher education industry, then you’re likely familiar with the complex nature of admissions.
At the end of the day, educational institutions look to enrollment as a key score of success. Admissions departments must constantly adapt to keep an edge over the competition.
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We view the student journey through the lens of an admissions funnel that follows the student journey
from their first impression to graduation.
The student journey can be separated into four distinct phases, each of which represents a layer of the admissions funnel:
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Marketing & Outreach is the lifeblood of educational institutions. This layer of the admissions funnel encompasses the first interactions with a prospective student and brings them along their journey from visitor to lead.
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Lead Conversion is the second step of the admissions funnel, where leads commit to educational institutions.
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Admissions Services is the layer of the admissions funnel where enrollments become starts.
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Retention is the step of the funnel that encompasses turning enrollments into starts, starts into students who stay, and those students into graduates and successful alumni.
When layer-specific solutions are not the right approach, we offer cross-layer solutions to help transform admissions departments:
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Strategic Planning unlocks proven techniques from the Source for Training knowledgebase to meet and exceed goals.
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MySource Academy is a robust, self-paced digital learning platform with proprietary Source for Training modules designed to ensure your team’s longevity and give you an edge over the competition.
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Enrollment Partnership is the Source for Training’s comprehensive approach for when piecing together tools and solutions does not suffice, and a new perspective is required to transform admissions departments to deliver breakthrough, sustainable growth.