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Lead Conversion

Lead Conversion is the second step of the admissions funnel, where leads commit to your institution.

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Click a funnel "layer" (e.g., Marketing & Outreach) or
"vertical" (e.g., Enrollment Partnership) to learn more.

No amount of people thrown at a broken process will fix the process; but if you fix the process, you might have enough staff already. With the correct (and standardized) Lead Conversion practices in place, schools notice improvements in conversions (e.g., lead-to-enrollment), visibility into lead conversion economics, and morale. At the same time, optimized Lead Conversion processes can help prevent challenging scenarios such as “cherry-picking” and boost your speed to the lead. There is a science to converting leads, and that science begins with the right scripts. Reps must have the right scripts, be trained comprehensively on their use, and be held accountable for their execution. With this foundation in place, reps must also have an efficient lead-tracking system that streamlines their activities while providing insights into lead costs and automatic accountability for management. Our results-driven Lead Conversion solutions unlock the data and training required to increase your speed to the lead and improve your admissions process.

  • Data, Analytics, & Insights
    Our attribution system allows for the most effective optimization of these campaigns with systems that see and react to actual performance metrics across channels. This optimization enables our clients and us to recognize the true, comprehensive student journey.
  • High School Diploma
    An affordable, Middle-States-accredited, online platform enables students to earn a high school diploma while also earning credits towards their college careers.​
  • Integrated Marketing
    Move at the speed of your customers. The key driver of sustainable growth is the relevant, personalized experience you create for your audience. Marketing personalization means reaching the right customer with the right message through the right channel. As our industry evolves, we help our clients identify, develop, and implement comprehensive marketing strategies to enhance performance.​​
  • Mystery Shopping
    Making the most of every inquiry you receive is critical, and cost-per-start affects your bottom line. We evaluate the effectiveness of telephone conversations between your Admissions Representatives and prospective students and provide a strategy to improve your conversion metrics.​
  • Outreach Services
    Our knowledgeable outreach associates contact and schedule appointments on your team’s behalf; these services include strategic calling campaigns for new leads, older leads, and non-applicant ISIRs.​
  • Pay-Per-Click
    Our focus is on more than just leads; it's on finding new students to attend your school. We optimize keyword bidding, ad copy, and landing pages to get the lowest cost-per-lead possible. We analyze keywords against your start data to determine which keywords generate the lowest cost-per-start.​
  • Pay-Per-Inquiry
    The key to improving your Pay-Per-Lead performance is finding leads with greater intent of enrolling and paying less for them. We can help you with this. Managing campaigns effectively is highly detail-oriented, time-consuming work. We leverage your data to determine the optimal price for every lead source and not rely on the "market rate.“ We focus on your cost-per-start –we will always focus on new students, not leads, because we know leads do not generate revenue. We all know most PPL leads will never convert, so why are you returning so few of them? We can establish processes to maximize your returns and achieve a lower cost-per-start.
  • Search Engine Optimization
    Search Engine Optimization is the science of gaining the highest visibility for your website in organic search results. Effective SEO achieves higher rankings, increases qualified leads, and generates more students. We help your site to rank above your competitors' so that you can attract the most students.
  • Social Media
    Your students are on Social Media all day. They’re watching YouTube and on Facebook, Instagram, and review sites. The key is reaching them in a way that connects them to your school. Our social media experts have years of experience managing social networks, including Facebook, Google+, LinkedIn, YouTube, and Instagram. Your Social Media campaign will integrate with your website SEO and content strategy. We devise strategies that help you captivate prospective students.
  • Speed2Lead
    Speed is an essential ingredient for outperformance, and conversion rates directly correlate with response times. Our software routes RFI web forms into immediate inbound calls. Manage your incoming requests with a standardized intake process that is robust yet flexible and compatible with any infrastructure. Ask us about a free 30-day trial. Enhance your online lead generation tactics with a sophisticated call-handling system designed for faster response times and higher conversion rates. Fuel your funnel with student-centric technology and automatically connect with prospects in seconds.
  • Traditional Media
    Our team has produced award-winning creative and negotiated media for the largest schools in the country. We never stop fighting for the best results. In addition to schools, our buyers have bought for national and international brands such as Toyota, Disney, HBO, Visa International, Microsoft, and Coors Brewing Company – to name a few. We leverage this experience and combine it with Direct Response buying tactics to ensure success for your campaign.
  • Website Development
    When we design your website, we pay close attention to every detail with the end result in mind, more leads. We do this without compromising your brand. Your website is your window to the world. We build mobile-responsive, high-converting, easy-to-find websites that motivate prospective students to contact you. You want as many potential students to visit your site and spend as much time as possible. The way your website looks, feels, and functions make students decide whether to contact your school.

Do enough leads turn into appointments?

Do enough appointments show?

Do enough interviewees apply?

Lead Conversion offerings are designed for clients who struggle with accountability for leads, setting appointments, visibility into conversion costs, inefficient or nonexistent CRM protocols, cherry-picking, and the like. We leverage our time-tested scripting and messaging techniques with processes and systems that work for you.

52% of institutional leaders expect extensive or disruptive change post-pandemic. How will you respond to the change?

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