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Marketing Services

Customizable to quickly solve any challenge—from boosting marketing spend efficiency to upshifting the student experience.

 

In today's complex digital landscape, understanding the student journey from start to finish is a must. Our insights are humanity-led (rooted in human truths) and data-driven (because knowing beats guessing). We optimize campaign and channel performance to precisely quantify the return on every marketing dollar. Our advanced analytics and AI-enabled platforms detect opportunities and convert your needs into data-driven solutions for higher-quality leads and lower costs. Streamline and simplify your marketing strategies to set yourself up for more students and greater success.

Extend Your Lead Over The Competition.

Speed to Lead

Speed is an essential ingredient for outperformance, and conversion rates directly correlate with response times. Our software routes RFI web forms into immediate inbound calls. Manage your incoming requests with a standardized intake process that is robust yet flexible and compatible with any infrastructure. Ask us about a free 30-day trial.

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Enhance your online lead generation tactics with a sophisticated call-handling system designed for faster response times and higher conversion rates. Fuel your funnel with student-centric technology and automatically connect with prospects in seconds. 

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Technology You Do Not Need To Learn 

 

Integrated & AI Marketing

Move at the speed of your customers. As our industry evolves, we help our clients identify, develop, and implement every component of marketing to enhance performance. The key driver of sustainable growth is the relevant, personalized experience you create for your audience. Marketing personalization means reaching the right customer with the right message through the right channel.

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We identify gaps between what exists now and what's necessary for the future. We track buyers across all networks in real time, know what they're searching for and how they got there. Increase lead volume, decrease costs, and cultivate an ability to innovate through digital traffic by activating untapped sources of demand. 

Pay-Per-Click


Our focus is on more than just leads; it's on finding new students to attend your school. We optimize keyword bidding, ad copy, and landing pages to get the lowest cost-per-lead possible. We analyze keywords against your start data to determine which keywords generate the lowest cost-per-start.




Pay-Per-Inquiry


The key to improving your Pay-Per-Lead performance is finding leads with greater intent of enrolling and paying less for them. We can help you with this. Managing campaigns effectively is highly detailoriented, time-consuming work. We leverage your data to determine the optimal price for every lead source and not rely on the "market rate." We focus on your cost-per-start – we will always focus on new students, not leads, because we know leads do not generate revenue. We all know most PPL leads will never convert, so why are you returning so few of them? We can establish processes to maximize your returns, which translates into a lower cost-per-start.




Search Engine Optimization


Search Engine Optimization is the science of gaining the highest visibility for your website in organic search results. Effective SEO achieves higher rankings, increases qualified leads, and generates more students. We are experts in getting your site to rank above your school competitors and attracting the most students.




Website Development


When we design your website, we pay close attention to every detail with the end result in mind, more leads. We do this without compromising your brand. Your website is your window to the world. We build mobile-responsive, high-converting, easy-to-find websites that motivate prospective students to contact you. You want as many potential students to visit your site and spend as much time as possible. The way your website looks, feels, and functions make students decide whether to contact your school.




Traditional Media


Our team has produced award-winning creative and negotiated media for the largest schools in the country. We never stop fighting for the best results. In addition to schools, our buyers have bought for national and international brands such as Toyota, Disney, HBO, Visa International, Microsoft, and Coors Brewing Company, to name a few. We leverage this experience and combine it with Direct Response buying tactics to ensure success for your campaign.




Social Media


Your students are on Social Media all day. They’re on Facebook, Instagram, watching YouTube, and on review sites. The key is reaching them in a way that connects them to your school. Our social media experts have years of experience managing social networks, including Facebook, Google+, LinkedIn, YouTube, and Instagram. Your Social Media campaign will integrate with your website SEO and your content strategy. We will devise strategies on how to captivate prospective students




Paid Search


Our expert team utilizes our advanced technology in order to optimize your paid search efforts to drive higher performance and results. When we work with you on other media platforms, we are able to deliver even deeper performance optimization as customers navigate their journey from Search to Social to TV and so on.




Data, Analytics & Insights


Our attribution system allows for the most effective optimization of these campaigns with systems that see and react to actual performance metrics across channels. This will enable us to recognize the true consumer journey from ad to conversion. We then share this information with our clients by providing access.





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